In 2017, Burger King ran a marketing campaign centred around the fact that their restaurants kept burning down. “Flame-grilled since 1954” was clever, funny, and original, and it resulted in near-universal acclaim. …

Our first impression of Cusco — former capital of the Peruvian Inca Empire — was a shortness of breath, the air thin and wispy as we stepped off the plane and into the Andes. …

Think of every non-fiction book that you’ve ever read. Every self-help guide, every biography, every treatise on success, or business, or life — all the ones cluttering your bookcase. …